TEN Eyewitness News: the new tech launching entrepreneurs into the digital age

Published in TEN Eyewitness News on July 20, 2017

Online: https://tenplay.com.au/news/national/july-2017/the-new-tech-lauching-entrepreneurs-into-the-digital-age


Forget the old bricks-and-mortar store front. If a business isn’t online, then it may as well not exist.

That’s the future according to architect and photographer Demas Rusli, one of tens of thousands of tech-savvy entrepreneurs making a name for themselves on social media.

“Everyone is on their phones these days. You see on the bus and public transport, on the train, everyone is on their phone and everyone is scrolling on Instagram,” he said.

“It’s a pretty big thing, you can’t really say no to it.”

Rusli is a social media ‘influencer’: he’s racked up a following of over 70,000 people on Instagram, and uses the platform to get lucrative sponsorships from all sorts of brands – from footwear giants Nike and New Balance, to car manufacturers like Lexus.

“It’s like a new way to market, a new way to advertise,” he said.

“If I’m shooting a sneaker campaign for Nike or something, I don’t try to put the sneaker in front of me. I try to put it in a scene and have a story behind it, and make it more genuine to my content and what I usually do anyway.

“Over time, I’ve realised the importance of it, because a lot of people look up to me.”

One of Rusli’s Instagram posts, using his brand of photography to promote New Balance shoes. Image: Instagram

Hayden Cox, entrepreneur and founder of Haydenshapes Surfboards, still has love for the traditional shop window.

He has stores in LA as well as New South Wales, but used the web to take his business up a notch. He now has nearly 80,000 followers on Instagram.

“I started making and designing surfboards when I was 15-years-old, and I built and coded my first website when I was 16, so I’ve always engaged through the Internet with building my brand and my business over the last 20 years,” he said.

“There’s some people who may not have seen one of my boards down at the local beach, and they saw an Instagram post, and they want to walk into your local retailer or one of our stores and touch and feel and pick up the product.”

Now, it seems that technology is catching up to the new breed of business men and women – always on the move, with a need to constantly be online.

Companies are ditching bulky laptops in favour of ‘two in one’ portable tech – that is, small, lightweight, often keyboardless computers that have all the functioning capability of your desktop.

Samsung have just launched the ‘Galaxy Book’ and ‘Galaxy Tab S3’ in line with this concept.

The back of the tablet sports a new sleek, sophisticated look made from reinforced glass.

The new Galaxy Tab S3 has HDR video quality.

Running on Android with 4G capability, Microsoft products, like Word and Excel, are pre-installed on the device, so you can pretty much knock-up any document that you would at home.

And while some might miss the iPad’s Apple store, the Samsung has it beat with an SD card slot – very useful for camera-wielding influencers.

As for the Galaxy Book, it’s pretty similar to the tablet in design, but it comes in two different sizes, 10.6 inch and 12 inch.

Users have the option of using a keyboard with both devices, but if you were to use the Galaxy Book screen alone, tablet-style, you’d have a fully-functioning advanced computer that’s extremely lightweight and portable.

The Windows 10 software is what makes that possible – creative-types can download full version software, like Adobe Photoshop and Lightroom, without having to settle for mobile versions that skimp on the full capabilities.

The 10.6 inch Galaxy Book, which is extremely thin and lightweight.

Both the Galaxy Book and Galaxy Tab S3 also support High Dynamic Range video content, which means top-notch colour and image quality.

“I actually had a really good experience with it, everything ran smoothly. Lightroom and Photoshop are the two programs I use the most, and they work completely fine, like they would when I’m on my laptop at home,” said Mr Rusli.

“The mobility of it is what’s important.”

There’s also a big hurrah about the S Pen that comes with both devices. It writes like a real pen, makes second-grade handwriting look close to calligraphic, and classic pencil company Stedler have even chipped in with a nostalgic rendition that’s compatible with the Samsung screens.

The 12 inch Galaxy Book comes with the newly refined-tip S Pen. 

But, is it good enough to throw out your laptop?

“Yeah, probably, I think definitely. I’ve had a really positive experience with it,” said Mr Rusli.

As more big tech companies like Samsung follow suit in this new trend, it seems that online business will be just on its heels.

According to the Australian Bureau of Statistics Census, businesses’ social media engagement had increased by 4.2 per cent between 2015 and 2016.

The Samsung Galaxy Tab S3 and Galaxy Book are available in store from July 28. Prices start at $949 for the tablet and $1,099 for the Galaxy Book.


TEN Eyewitness News: Dining-room dive or Sydney’s biggest Airbnb bargain?

Published in TEN Eyewitness News on December 15, 2016

Online: https://tenplay.com.au/news/national/december/diningroom-dive-or-sydneys-biggest-airbnb-bargain


Looking for a cheap night’s stay in Sydney this summer? Mel’s dining-room air mattress might be just the ticket.

A stark contrast to Sydney’s five-star hotel rooms booking for hundreds of dollars a night, the “humble and friendly beachside dive” in Chifley, south of the city, boasts “small”, “cluttered space”, bicycle availability, free parking and 24-hour check-in for just $15 a night.

Check-out is, oddly, at midnight.

Guests at this Airbnb lodging need only abide by a few house rules – drink alcohol in moderation, wash your own dishes, present your passport on arrival, don’t do illegal drugs, and preferably, be aged 13 or over as this accommodation “may not be safe or suitable” for 12-and-unders.

Smoking is allowed and shampoo is provided, but guests who want Internet access will have to use local WiFi “available at shopping centres, McDonald’s and libraries close by.”

A security deposit of $130 is required, but this Airbnb host offers 10 percent discounts for weekly stays, and a 30 percent discount for monthly stays.

Bruno, an online reviewer, has great things to say about his time on the Chifley air mattress:
“Awessome hoster. That is why I am going back there xD [sic].”

Nelson also highly recommends Mel’s dining room stay:
“Awesome host! Very helpful with local knowledge and places to sight see! Very friendly! Is a good spot to crash!!”

The Sun-Herald: Tessa James recovers from cancer to take on City2Surf

Published in The Sun-Herald on June 25, 2016

Online: http://www.smh.com.au/nsw/tessa-james-recovers-from-cancer-to-take-on-city2surf-20160624-gpqyet.html

Tessa James prepares for the City2Surf.

Former Home and Away star Tessa James was just 23 when she was diagnosed with cancer.

For a health-oriented young person with a love of exercise and nourishing food, nobody expected that Ms James would fall ill.

Suddenly, the things she most valued – her health and fitness – were under threat.

“Being unwell is a very debilitating thing and I don’t think that unless you’ve gone through that you realise how debilitating it really is,” she said. “You take for granted getting up in the morning and going for a run.”

Two years earlier, Ms James’ father, Steve, was diagnosed with non-Hodgkin lymphoma – which is incurable.

He was still undergoing treatment when Ms James received her own diagnosis of Hodgkin lymphoma, a cancer of the blood, in 2014.

This came as an added blow in an already devastating time.

“I think with something like cancer, it’s the shock,” she said. “For every individual coming up against something like that, it’s always going to be different for each person.”

Ms James dealt with myriad emotions following her diagnosis, but she knew she had to use all her strength to fight it.

“For me, it was a process. The plan of attack was to survive, and whatever that entailed, I was willing to do,” she said.

She endured 12 rounds of chemotherapy over six months, and in early 2015, Ms James was told that she was in remission.

“It was amazing,” she said. “That’s what you want. That feeling, it was huge relief and it was exciting that I was able to start a new chapter of my life and move on.”

Ms James has always been a runner, and this year she is representing the Westpac Foundation in the Sun-Herald City2Surf 14km run.

“I really love just getting up and going for a run,” she said. “If that’s all I’m able to do for that day, that’s something I’m really proud of.”

A resident of Sydney’s northern beaches, James says that she has been focused on training and preparation in the lead up to the event.

“There’s a similar run from Dee Why to Newport,” she said. “It’s a similar distance. In general, I usually run about 8-to-10 kms. I also stretch a lot, which I think is really important as a runner, and do a lot of pilates and yoga as a contrast.”

She says that she’s also ‘roped in’ her father to join City2Surf.

“Health and fitness is a huge part of my life and I think it’s really important to encourage that in men and women,” she said. “It’s something that I feel really strongly about.”

James’ cancer journey has led her to realise the importance of her body and be grateful for health and life.

“The main thing that I learnt, what I live by, is just be kind to yourself,” she said. “That’s not just for people going through cancer, but for everybody. If you look after your body and mind, then you’re the best version of yourself.”

The Sun-Herald City2Surf will be held in Sydney on August 14, 2016.

Register online at: www.city2surf.com.au